Jim Collins once wrote that “The essence of a great company lies not in the absence of difficulty but in its ability to bounce back.”
That’s a pretty good theme for these days. There’s no absence of difficulty in just about every market. But companies can grow — and prosper. Especially if they position their businesses and package their messages in a compelling way.
In a recent column I wrote on business resilience, I described three companies that have uniquely positioned themselves in the healthcare market. (I’m speaking on business growth at a healthcare summit in September.) And each of those companies have had some pretty spectacular results.
In any economy, positioning is critical to success. In the world we live in today, it may be life-or-death for some companies.
